MICROSOFT LUMIA 535 : Replacing Nokia
Microsoft has finally ended it , the long reign of the Nokia is finally done. Nokia had one being the world leader in mobile had not made it's mark on the smart phone revolution.After taking over by Microsoft , it was in new that the Nokia brand will be replaced by Microsoft.Microsoft officially announced the new Lumia 535 on 11th November.
The Microsoft Lumia 535 is the first non Nokia Lumia launched , making it replaced by Microsoft. No flagship being planned by this year by Lumia , sit is instead focusing on the low-end smart-phone, while Motorola and Xiaomi have taken an edge of on the low market , Lumia is still finding a flagship phone to compete with iPhone 6 or even the Nexus 6.The Lumia 535 being on the low-end of the spectrum which might help to boost the windows phone market share.
Microsoft Lumia carriers the same principle the Nokia has , the Lumia 535 has the same design principles. The Microsoft Lumia has a 5 inch qHD display with a resolution of 960 X 540.The Lumia is powered on by a Snapdragon 200 1.2 Ghz quad core processor and supporting it is a 1GB RAM. While the screen is qHD the viewing angles of the screen are pretty impressive.Microsoft has provided a 5MP main as well as a secondary camera which is quite fascinating. The increment in RAM from 512 MB to 1 GB is also impressive.The main camera is 5MP with auto focus as well as led flash , while the secondary is also a 5MP but with much wider angle lens. Lumia 535 will come with the latest Lumia Denim software.
Microsoft has is calling it a "5 X 5 X 5" proposition to tempt 535 customers.Essentially, it’s five integrated Microsoft services: Skype, Office, OneDrive, Cortana, and OneNote. Also the 5 " display and the two 5MP camera also imply the proposition.The Lumia 535 is looking like a promising device and a tough challenger.
Now if it's the low-end smart phone the main criteria is the price at which it will be available. the Lumia 535 will be available in two different SIM versions : single SIM and dual SIM variant and priced at around $130 making it slightly expensive then the 530 . However the Lumia 535 will be released in Asian markets initially, to grab it's market share in these emerging market. With the Lumia 535 Microsoft future is all set to hold a market place starting with low-end devices.Lumia 535 looks a decent device at an incredible price tag , but let's see if it shakes things up.
WILL REPLACING BRANDING HELP THE LUMIA TO INCREASE IT'S MARKET SHARE ?
SPECS :
Display
Display size: 5 ''
Display technology: IPS LCD
Touch screen technology: Capacitive Multipoint-Touch
Photography
Front camera: 5MP wide angle
Main camera: 5.0 MP
Flash type: LED flash
Power management
Maximum talk time (2G): 11 h
Maximum music playback time: 78 h
Processor
CPU name: Snapdragon™ 200
Processor type: Quad-core 1.2GHz
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