SAMSUNG GALAXY S7 & S7 EDGE
The Galaxy S6
launch was a divisive one for Samsung. It marked a pretty impressive
move for the company with the introduction of a new hardware strategy,
simpler software, a dramatically improved camera and the innovative new
dual curved edge display on the Galaxy S6 edge. Now the company is launching its next volley, the Galaxy S7 and S7 Edge.
The new S7 models don’t rewrite the book — they borrow liberally from
the S6’s design and feature set. But they bring numerous refinements and
improvements, and they restore features that went missing from the
Galaxy S6 line. They are, very likely, the best phones that Samsung has
ever made.
Samsung has tightened up the S6’s overall design for the S7: it’s
more comfortable to hold, easier to pick up off of a table, has a
flatter fingerprint scanner, and has a less pronounced camera hump. It
won’t look unfamiliar to anyone that’s seen or held the S6, and it still
looks remarkably similar to the iPhone 6 and 6S depending on which
angle you look at it from. The standard S7 retains the 5.1-inch, quad HD
Super AMOLED display from its predecessor.The S7 Edge has received a more thorough update: it’s been given a
larger, 5.5-inch display (still quad HD Super AMOLED and curved on both
sides), and been refined even further.
Both phones have support for microSD cards to augment their 32GB of
internal storage , as well as IP68 water and
dust resistance, which allows for submersion in up to 1.5 meters of
water for 30 minutes at a time. The S7’s waterproofing includes sealed
ports, so there are no fussy port covers over the USB ports or headphone
jacks.
S7 line is powered by Qualcomm’s Snapdragon 820 processor in North
America, a departure from Samsung’s own Exynos chips that were in the
S6.The RAM has been stepped up to 4GB this time
around.Perhaps the most significant change this year comes in the S7’s new
12-megapixel camera. It’s lower resolution than last year’s 16-megapixel
shooter, but Samsung says its larger pixels let in 56 percent more
light than before for better low-light images. The camera’s lens is a
brighter f/1.7 aperture, allowing in 25 percent more light.
The S7 models are running Android 6.0 Marshmallow with
Samsung’s TouchWiz interface. There are a couple new enhancements for
the S7’s edge-swipe features,
but the big new software trick is the always-on display, which
permanently shows a clock with notifications, a calendar, or an image on
the S7’s screen.
Though the S6 was a huge success but the economy hit Samsung making it loose it's market share as well as profits in its mobile division.he S7 and S7 Edge are not reinventions of the wheel, but iterations and
refinements, and they healed some pain points of the older models. Whether this would hekp Samsung Bounce back on the market gain , only time will tell ?
